Trueplay, an acquisition and engagement tool provider for the iGaming industry, has expanded its offering of streaming products with AI Streamers. Those who embrace the product can enjoy substantial benefits, says the company.

The vendor launched an addition to its Loyalty Booster Suite — AI Streamers, a product that focuses on non-stop player engagement. The solution enables operators to create virtual hosts and run streams 24/7, hands-off.

AI Streamers addresses two challenges faced by casinos aiming to monetize their streams:

  • Hiring professionals who meet requirements takes a significant amount of time

  • The cost of expanding the team to offer more streams can go over budget


Creating an on-screen persona

iGaming brands are free to choose specific personality traits, looks, and skills (such as the language spoken or a knowledge of particular games or game types) for their AI hosts. For example, it can be a 20-something named Samantha with chocolate-colored hair and green eyes who loves playing sweets-themed slots when not giving classes at the gym, or a casino mascot that switches games every hour, aiming to try them all first.



A/B testing for better results

Operators can also easily A/B test characters to identify the combination of behavior and appearance that makes players watch streams longer, try promoted games, or deposit more frequently.

Cost-efficiency

iGaming brands significantly reduce compensation costs related to managing a team of streamers, including salaries that depend on each one’s popularity and following size, as well as performance bonuses, if applicable. Instead, businesses would only need to pay a fixed fee.

Brand safety

No operator can be sure a streamer won’t violate community guidelines. Hate speech towards individuals or groups, competitor mentions, using drugs or prescription substances while on air — these are some of the prohibited behaviors that can jeopardize brands. The consequences may include a public backlash, a fine, a warning, or account suspension by the streaming platform one uses for player acquisition. However, you can mitigate these risks by employing AI hosts that can analyze and follow guidelines. Additionally, they can be programmed to advise players on healthy gaming practices.

AI Streamers and CopyStake

The virtual hosts are ready to be used in CopyStake streams, where users co-play with streamers by mirroring their bets in real time and joining Jackpot or Wheel of Fortune draws. That way, AI Streamers can keep the lobby active at all times and invite people to upcoming events by real-life influencers when instructed to do so.

Want to learn more about the product? Contact Trueplay’s partnership managers by emailing sales@trueplay.io.